MAG IS IN is a project by Plug born into the Polytechnic of Turin, designed, monitored and curated by Vanessa Poli and Francesca Oddenino, under the supervision of Fabio Guida, professor and President of the Plug association.
MAG IS IN is a website born to spread the consciousness about the independent magazines which, today, distinguish themselves for excellence and innovation in aesthetics and contents.
MAG IS IN will be an exhibition soon, with the aim of introducing the world of independent and self published magazines to a non expert audience.
Most of all, MAG IS IN is INDEPENDENT.


Starting as a personal project, the magazine talks uniquely about lettering and typography, and interviews 8 experts in each issue. With each of them it talks about their work, their interests, their point of view, but most of all it asks them: “If you could live with 8 fonts only, which ones would you choose?”. The results are often unexpected and very interesting and deep

Nation: UK
Pages: 76
Duration: since 2010
Authors: Elliot Jay Stocks
Dimensions: 21×21 cm, “which allows the magazine to be different from the magazines produced in a more classic format”


Since the start of their history, magazines have always had the role of catalysts of ideas. They have been a meeting point for thoughts about the contemporary society, and have promoted reflections by the public itself upon the events happening in it. As an independent medium, they always had the convenience of being purer and more multi-faceted than other media. They communicate with readers in an unconventional way, with no filters or restrictions at all. Magazines increasingly need to differentiate themselves from the media providing news in real time, first of all from the internet medium. That is why they offer a level of elaboration of reality ever deeper and more timely than the one the other media can provide. Magazines can be represented as a bracket, a second level of deepening in the speech.


In touch.

In connection.

In collaboration.

Skype: Mag_Is_In

Location: Torino Italy