MAG IS IN is a project by Plug born into the Polytechnic of Turin, designed, monitored and curated by Vanessa Poli and Francesca Oddenino, under the supervision of Fabio Guida, professor and President of the Plug association.
MAG IS IN is a website born to spread the consciousness about the independent magazines which, today, distinguish themselves for excellence and innovation in aesthetics and contents.
MAG IS IN will be an exhibition soon, with the aim of introducing the world of independent and self published magazines to a non expert audience.
MAG IS IN is INTERROGATIVE, INCLUSIVE, INGENIOUS, INTIMATE, INSANE, INCOMMODE.
Most of all, MAG IS IN is INDEPENDENT.
Do magazines reflect / reflect upon society?
International inquiry into independent and self-produced magazines
Mag Is In surveys the multiple identities of independent magazines today, to communicate the importance that the steady contribution given by the culture of the independents has in contemporary society. And to spread the awareness and consciousness of this reality, both in its contents and in its visual aspects. Because is it better to discover it now, before it becomes history.
Pages: 96 – 104 (+2 pages of stickers)
Duration: since May 2009
Authors: Michelle (Michu) Benaim Steiner and Lope Gutiérrez-Ruiz, editors. From the beginning the team included the designer Alexander Wright and the photo-editor Juan Pablo Garza
Dimensions: fixed format: 25.5x 20.5 cm, 100+ pages, perfect bound, square spine, with about 80% of the magazine in bond paper using only two direct spot colors: black (for text) and a Pantone that they change in every edition. The other 20% is the portfolio section, printed on matte paper with the full CMYK spectrum plus the editionʼs Pantone