MAG IS IN is a project by Plug born into the Polytechnic of Turin, designed, monitored and curated by Vanessa Poli and Francesca Oddenino, under the supervision of Fabio Guida, professor and President of the Plug association.
MAG IS IN is a website born to spread the consciousness about the independent magazines which, today, distinguish themselves for excellence and innovation in aesthetics and contents.
MAG IS IN will be an exhibition soon, with the aim of introducing the world of independent and self published magazines to a non expert audience.
MAG IS IN is INTERROGATIVE, INCLUSIVE, INGENIOUS, INTIMATE, INSANE, INCOMMODE.
Most of all, MAG IS IN is INDEPENDENT.
Do magazines reflect / reflect upon society?
International inquiry into independent and self-produced magazines
Mag Is In surveys the multiple identities of independent magazines today, to communicate the importance that the steady contribution given by the culture of the independents has in contemporary society. And to spread the awareness and consciousness of this reality, both in its contents and in its visual aspects. Because is it better to discover it now, before it becomes history.